Emphasis is the part of the design that catches the viewer’s attention.
visual representation of emphasis
All living organisms on earth directly or indirectly rely on each other for sustenance. Sunlight directly affects the survival of plants and animals, as all life on earth depends on acquiring the right amount of sunlight for energy and nourishment.
The above video clearly represents the Emphasis of sunlight in nature.
representation of emphasis through food:
Nutrition in food the major emphasis nowadays. What better way to represent it through our own nutritious bar - CHIKKI
representation of emphasis through SOUND:
We give timber wood every year to replant old trees. After cutting those trees, the loggers have to load it to the truck. Earlier they used to use elephants for this work. But now due to the narrow planes & landscapes in our western ghats even machines cannot enter. So people have to load all the big logs by themselves using ropes. To boost the morale of the fellow loggers, they sing a song and I find emphasis is this because it is very important for them. Without the song they cannot work or load the trees to the truck.
representation of emphasis through touch:
We grow coffee. This is a common crop in Chikmagalur thus, called as the land of coffee.
Naturally the when I touch the coffee beans growing, I find emphasis in it because it is the only source of income for us. Natural instincts kick in to always keep coffee with high importance and emphasis.
Comments